What does it mean to build the Metaverse?
If there’s one thing we can assure each of you, is that the Metaverse isn’t a single software platform that can be built using your usual agile development model. Instead, it is a complex digital environment that relies on eight distinct layers.
During the past couple of days, we’ve been talking about the 8 layers we think are important to build the Metaverse. And as we know 280 characters on Twitter aren’t enough, we prepared this complete article explaining each of them.
At a foundational level, the technology for the Metaverse is being built, and it will evolve over the years. It will require an infrastructure similar to what we have today in video calls and video games, that uses real-time connections, but is a bit more complex. The importance of interoperability and online experiences means we’ll need to forget some existing standards.
The Metaverse infrastructure requires connectivity technologies like Wi-Fi, 5G, cloud, and hi-tech hardware network that delivers data quickly to support real-time communication and experiences between users.
The Human Interface Design, also known as HID, is something essential when referring to new technologies.
But what is Human Interface Design, (HID) exactly?
HID is necessary for devices that allow human controlling over a Personal Computer. Through HID on those devices, users can react to their interaction with computers. To make the user experience in the Metaverse exceptional, we need interface devices such as VR headsets, AR glasses, haptics, and other technologies users will leverage to join the Metaverse.
Having a decentralized system is very different from what we have now with Facebook and Amazon. Both companies are centralized identity providers, which means that users’ digital identities are created and stored on centralized systems inside their platforms.
The Metaverse needs to be open-source, interoperable and controlled by the masses, not the few. If we manage that, we can build remarkable technologies to promote the Metaverse based on: Open source, blockchain, computing power, peer-to-peer, microservices, and smart contracts.
To build the Metaverse, we need to create virtual assets such as art, collectibles, or real estate, for example, that can be possibly exchanged among games, worlds, and environments.
Asset production is one of the most important factors to build the Metaverse, which means that any business that wants to join it, will need to create and invest in assets. Those items need to be creative, have a big variety and more elaborate versions of them are indispensable to attract different types of customers. The good thing is that these assets can have different origins. Some of them might come from developers who create assets for games and works with certain companies. Or in other cases, they can come from independent artists.
This opens a paradigm for digital collectibles, investments, and utility.
We can define the creator economy as a class of businesses built by more than 50 million professionals. Community builders, designers, social media influencers, content creators, 3D artists, curators, bloggers, architects, and videographers belong to the content economy.
But how does the Metaverse allow those professionals to connect to business and provide opportunities for each of them to monetize their time and assets?
Each of them starts from zero and needs to conquer their public and clients in order to grow, and it might take years to reach a high number of fans. The creator economy in the Metaverse can be a great option for new opportunities regardless of their gender, nationality, age, and sexual orientation…
The creator economy in the Metaverse provides creators direct access to the market, wins commissions for their job, builds relationships with fans, and allows users to build new connections inside independent communities.
The community is the main aspect for a game to be successful, and the members need to feel that it’s a safe space. Community trust will play a major factor in the Metaverse, and as people start joining those communities, the future of it will start to get in shape.
The communities are essential to the Metaverse, as we all will be joining a group of people to connect and experience shared moments. Users are making friends, creating real connections, and also spending time with people who are far away from them. As a consequence, users tend to spend more time in that space, and thus spend energy and money.
Experiences and Use Cases
We are used to seeing and thinking about the Metaverse as something related to games. But, if you wonder, “how the Metaverse will change our lives?” We are here to tell you that unlike what many people imagine, the Metaverse will be incorporated into different aspects of our lives, entirely changing the way we experience and do things.
Forget about the way we do things now and imagine a completely immersive experience while shopping, doing a work meeting, or watching your favorite band live in the Metaverse. An important reminder is that Livestream concerts the way we know it has nothing to do with Metaverse concerts.
Applying the Metaverse to educational systems will allow students to completely immerse themselves in a certain topic. This means more than just reading or watching movies about Ancient Egypt, the Metaverse will enable students to learn about the construction of pyramids and possibly help to build them.
What kind of experiences and use cases can we expect from the Metaverse?
- Professional data analysis provider
- Events and Conferences
- Third-party construction services
- Rent and Purchase digital parcels
- Educational environments
- Immersive experiences
- Art Galleries selling NFTs
Marketing and User Onboarding
Marketing and onboarding in the Metaverse are now one of the biggest opportunities for brands. As days pass by and technology evolves, the Metaverse is getting closer and closer to being the new decentralized ecosystem.
To succeed in that space, brands need to understand what is the Metaverse. Once this is clear, brands need to find new ways of creating exclusive experiences inside their virtual world.
And what can we expect from them? NFTs, products in AR, avatars as the new influencers, digital goods, virtual programming, and live events.
In that way, brands can connect much faster with their target audience, keeping each of them updated and engaged with their products and technologies virtually.