Current Definition of H1/H2/H3:

• Horizon 1 ideas provide continuous innovation to a company’s existing business model and core capabilities in the short-term.
• Horizon 2 ideas extend a company’s existing business model and core capabilities to new customers, markets, or targets.
• Horizon 3 is the creation of new capabilities and new business to take advantage of or respond to disruptive opportunities or to counter disruption.

资料来源 McKinsey’s Three Horizons Model Defined Innovation for Years. Here’s Why It No Longer Applies_